Similar words
zalamería
adulación is the more general, common word for "flattery"; zalamería often implies flattery through exaggerated sweet talk or fawning gestures.
Similar in other languages
Portuguese
lisonja
lisonja is the Portuguese word for the same thing — both mean "flattery."
Practice
1 What does adulación mean?
flattery
2 Fill the gap: Odia la ___.
Full sentence: Odia la adulación. (He hates flattery.)
3 Which fingerprint chart matches adulación?
adulación: neutral register, academic frequency, general domain, neutral connotation.